Platefull is a service-driven app designed to reduce food waste and strengthen community care through streamlined donation logistics. Built around the everyday realities of grocery stores, shelters, and volunteers, the app offers a clear and intuitive system for getting surplus food to where it’s needed most. The branding reflects its grounded, human-centered mission—earthy tones, illustrative iconography, and a friendly type system create a digital space that feels both reliable and personal. Every screen is designed to guide action: donors can set aside food in seconds, volunteers receive step-by-step tasks, and shelters can browse and request donations with ease. From UX decisions to visual storytelling, Plateful is a tool built for impact—making small efforts easier, so big change can happen.